I was fortunate to spend a few years leading the rebrand and creative campaign work on behalf of an iconic American brand named Stanley. Not Stanley the tools or Stanley the Steamer, but Stanley, the tough-as-nails green metal bottle that transported grandfather’s coffee to work. If you don’t know it by name, you’d know it by its appearance. It’s what the average person might refer to as a thermos (but it is most definitely not one), with a shiny silver top, metal handle on the side, and an iconic matte hammertone green body

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted. The main idea behind content marketing is creating content that helps inform your audience and solve their problems.